Learn the foundations.
Study customer problems, markets, intellectual property, evidence, unit economics, funding and routes to market.
THE IDEA IS ONLY THE BEGINNING.
Invention.
Meet impact.
Turn technical possibility into something people choose, use and value. Learn the discipline of technology commercialisation—from the first uncertain question to a credible route to market.
Self-paced · Open lessons · No account needed
01 / EVIDENCE02 / RIGHTS03 / VALUE04 / MARKET
THE COMMERCIALISATION LOOPDiscover.
De-risk.
Deliver.
TECHNOLOGY × PEOPLE × A WORKING MODELDe-risk.
Deliver.
8connected modules
24self-paced classes
32practice questions
1applied venture capstone
A SCHOOL FOR THE SPACE BETWEEN LAB AND MARKET
Brilliant is a start.
Useful is the test.
For researchers, founders, engineers and innovation teams. Build an evidence-led plan without confusing technical progress with customer demand.
Produce the work.
Each class ends with an activity and a concrete output. Turn your notes into an opportunity brief, evidence plan and launch case.
Test your judgement.
Use explained practice questions and a capstone rubric. A score is a prompt to revisit the evidence—not a licence to practise.
THE COMPLETE LEARNING ROUTE
Eight modules.
One coherent journey.
01 / MODULE6H GUIDED STUDY
Opportunity and customer discovery
Turn a technical idea into a testable problem hypothesis and learn what people actually do.
3 classes · 4 practice questions · applied assignment
02 / MODULE6H GUIDED STUDY
Markets, segments and competition
Choose a focused entry market and build an opportunity estimate that can be challenged.
3 classes · 4 practice questions · applied assignment
03 / MODULE6H GUIDED STUDY
Intellectual property, ownership and commercial routes
Understand what needs protecting, who may control it and how rights affect the route to market.
3 classes · 4 practice questions · applied assignment
04 / MODULE6H GUIDED STUDY
Product evidence, readiness and pilots
Turn an idea into a controlled experiment and a useful, supportable first offer.
3 classes · 4 practice questions · applied assignment
05 / MODULE6H GUIDED STUDY
Business models, pricing and unit economics
Translate customer value into an offer whose delivery and economics can be explained.
3 classes · 4 practice questions · applied assignment
06 / MODULE6H GUIDED STUDY
Finance, funding and investment readiness
Connect resources to evidence milestones and distinguish business performance from cash timing.
3 classes · 4 practice questions · applied assignment
07 / MODULE6H GUIDED STUDY
Market entry, partnerships and sales
Create a repeatable route from a defined customer need to a deliverable agreement.
3 classes · 4 practice questions · applied assignment
08 / MODULE6H GUIDED STUDY
Scale, governance and responsible AI
Build operating discipline and responsible technology into the commercialisation plan.
3 classes · 4 practice questions · applied assignment
YOUR WORK BECOMES THE PORTFOLIO
Leave with a plan.
Not just a score.
Apply the course to a fictional or non-confidential project. Assemble an evidence-backed commercialisation dossier and identify the decisions that still need specialist review.
Explore the capstone ↗The commercialisation dossier
- A two-page executive decision memo stating the target customer, problem, chosen route and conditions for proceeding
- An evidence log containing discovery notes or clearly labelled desk-research assumptions, dates, source links and limitations
- A segment and competitor map including the current workaround and the option of doing nothing
- An IP and rights register with ownership questions, third-party dependencies and matters requiring professional review
- A prototype or pilot protocol with acceptance criteria, failure cases, permissions and an explicit stop rule
- A spreadsheet showing price, contribution, cash timing, runway and downside sensitivity using labelled assumptions
- A funding and market-entry plan linking requested resources to specific evidence milestones
- An operating and responsible-technology plan covering access, data, oversight, incidents and withdrawal
- A five-minute pitch outline and a challenge log documenting the strongest objections
Open learning. Clear boundaries.
All classes are available now as written self-study lessons. There are no scheduled live classes, accounts, proctored examinations or accredited awards. Progress is saved only in this browser. Exams are learning exercises with visible client-side answer keys.
LEARN TOGETHER / APPLY IT TO YOUR WORK
Your technology.
Your next chapter.
Planning a team learning programme or exploring a commercialisation project? Tell us where you are starting and what you want people to be able to do.
This form starts a conversation. It does not enrol you in a paid programme or confirm instructor availability. Please keep the outline non-confidential: no unfiled invention details, trade secrets, passwords or personal client data.