m.MARROCCOCOMMERCIALISATION SCHOOL

THE FULL SYLLABUS / OPEN SELF-STUDY

A route from
idea to evidence.

8 modules. 24 classes. 48 estimated study hours including practice and assignments. Work in order or revisit the decision you need to make next.

Download the syllabus ↓

Allow a further 12 hours for the capstone. Lesson times include reading, reflection and the activity; each module also allows two hours for its assignment and one hour for practice. Suggested pacing: one module a week, adjusted to your experience. No prerequisites beyond curiosity and basic business numeracy. No fees or enrolment are collected on this website.

Your learning, on this device.

0 of 24 classes marked complete

Completion is a personal checklist, not verification of attendance or competence. Stored only in this browser; clearing browser storage removes it.

0%

MODULES / LEARNING OUTCOMES / CLASSES

The work ahead.

01
6 ESTIMATED STUDY HOURS

Opportunity and customer discovery ↗

Turn a technical idea into a testable problem hypothesis and learn what people actually do.

By the end, you will be able to

  • Distinguish an invention from a customer problem
  • Map users, buyers and other stakeholders
  • Conduct neutral discovery and maintain an evidence log

Classes

  1. From invention to a useful problem60 min
  2. Discovery interviews that reduce uncertainty60 min
  3. Evidence strength and the first decision gate60 min

Applied assignment: Produce a discovery pack containing a problem hypothesis, stakeholder map, interview guide and evidence register. Use interviews only with permission; if none are available, clearly label simulated notes and propose a real recruitment plan.

Practise this module’s 4 questions →
02
6 ESTIMATED STUDY HOURS

Markets, segments and competition ↗

Choose a focused entry market and build an opportunity estimate that can be challenged.

By the end, you will be able to

  • Define an actionable customer segment
  • Compare direct, indirect and non-purchase alternatives
  • Build a bottom-up market estimate with explicit assumptions

Classes

  1. Choose a beachhead segment60 min
  2. Competition includes doing nothing60 min
  3. Size an opportunity from the ground up60 min

Applied assignment: Recommend one entry segment using a customer profile, alternatives matrix and bottom-up market model. Include at least one reason your preferred segment could be wrong.

Practise this module’s 4 questions →
03
6 ESTIMATED STUDY HOURS

Intellectual property, ownership and commercial routes ↗

Understand what needs protecting, who may control it and how rights affect the route to market.

By the end, you will be able to

  • Create an IP and third-party rights inventory
  • Distinguish protection, ownership and freedom-to-operate questions
  • Compare licensing, partnership and venture routes

Classes

  1. Map the assets and their owners60 min
  2. Protection is not permission to operate60 min
  3. License, partner or build a venture60 min

Applied assignment: Prepare an IP and route-to-market briefing with an asset register, dependency map, disclosure plan and comparison of two commercial routes. Flag all conclusions requiring legal or institutional review.

Practise this module’s 4 questions →
04
6 ESTIMATED STUDY HOURS

Product evidence, readiness and pilots ↗

Turn an idea into a controlled experiment and a useful, supportable first offer.

By the end, you will be able to

  • Distinguish technical, commercial and operational readiness
  • Design a minimum evidence-generating prototype
  • Write a pilot with acceptance criteria and stop rules

Classes

  1. Readiness is more than a working demonstration60 min
  2. Prototype to answer the expensive question60 min
  3. Run a pilot that can lead to a decision60 min

Applied assignment: Prepare a minimum-evidence product plan with a readiness map, prototype protocol and pilot charter. Explain how the experiment could disprove the commercial proposition.

Practise this module’s 4 questions →
05
6 ESTIMATED STUDY HOURS

Business models, pricing and unit economics ↗

Translate customer value into an offer whose delivery and economics can be explained.

By the end, you will be able to

  • Compare business models and charging units
  • Calculate contribution using explicit assumptions
  • Connect pricing, service scope and customer value

Classes

  1. Design the offer and charging unit60 min
  2. Calculate contribution without hiding costs60 min
  3. Test price and value responsibly60 min

Applied assignment: Specify an offer, select a provisional charging unit and build a contribution model with central and downside cases. Propose an ethical test of price and purchase behaviour.

Practise this module’s 4 questions →
06
6 ESTIMATED STUDY HOURS

Finance, funding and investment readiness ↗

Connect resources to evidence milestones and distinguish business performance from cash timing.

By the end, you will be able to

  • Build a simple cash and runway model
  • Compare grants, equity, debt and customer-funded development
  • Prepare an honest funding narrative and diligence pack

Classes

  1. Cash timing and runway60 min
  2. Match funding to the uncertainty60 min
  3. Build a diligence-ready narrative60 min

Applied assignment: Produce a milestone funding plan with a six-month cash model, comparison of funding routes, use-of-funds table and evidence-led pitch outline. No real investment recommendation is required.

Practise this module’s 4 questions →
07
6 ESTIMATED STUDY HOURS

Market entry, partnerships and sales ↗

Create a repeatable route from a defined customer need to a deliverable agreement.

By the end, you will be able to

  • Map the buying process and procurement evidence
  • Evaluate direct and partner channels
  • Design a bounded first sales and onboarding process

Classes

  1. Understand how a purchase happens60 min
  2. Choose and govern a partner channel60 min
  3. Connect the promise to onboarding and renewal60 min

Applied assignment: Build a market-entry playbook for one segment. Include its buying process, a direct-versus-partner decision, evidence pack and onboarding responsibilities.

Practise this module’s 4 questions →
08
6 ESTIMATED STUDY HOURS

Scale, governance and responsible AI ↗

Build operating discipline and responsible technology into the commercialisation plan.

By the end, you will be able to

  • Distinguish repeatable growth from unsupported expansion
  • Assign operating, data and incident responsibilities
  • Evaluate AI-specific risks and prepare an evidence-led capstone

Classes

  1. Scale what works, not what looks busy60 min
  2. Responsible AI and data in the product60 min
  3. Make the final commercialisation decision60 min

Applied assignment: Prepare an operating and responsible-technology plan, then audit the entire course portfolio for contradictions before beginning the capstone.

Practise this module’s 4 questions →

HOW ASSESSMENT WORKS

Recall is useful.
Judgement matters.

Practise four questions after each module. The final practice exam draws two set questions from each module. Review the explanations, revisit the classes and use the capstone rubric to challenge the quality of your own work.

Open the assessment studio ↗

Suggested study method

  • Read each class and complete its activity.
  • Mark completion only when you have produced the deliverable.
  • Use module quizzes to find gaps; there is no limit on retries.
  • Prepare the capstone and seek appropriate independent feedback.

Question answers are in this website’s client code. Exams are not secure, proctored or evidence of an accredited qualification.

Source library.

The lessons are original educational material. These primary sources support further study and help you check current processes and jurisdiction-specific requirements.

NSF — Innovation Corps ↗

Further reading on customer discovery and research commercialisation. This independent course is not an NSF programme.